Honda’s electrification push hasn’t gone swimmingly as the company has turned out duds like the Clarity and Insight.
Thankfully those failures will soon be a distant memory as the automaker has released the first sketch of the electric Prologue, ahead of its launch in 2024 (either as a 2024MY or 2025MY).
Billed as an “adventure-ready SUV capable of satisfying everyday driving and weekend getaways,” the Prologue was designed at the Honda Design Studio in Los Angeles in collaboration with a design team in Japan. The company didn’t say much about the model, but the teaser sketch suggests the crossover will have a streamlined front fascia with a fully enclosed grille that is flanked by slender headlights.
Also Read: Honda’s GM-Based Electric Crossover Will Be Called The Prologue
Moving further back, we can see a sculpted hood, plastic body cladding, and a rakish windscreen that vaguely recalls the Cadillac Lyriq. The crossover also sports a prominent shoulder line, a sloping roof, and an expansive greenhouse.
While Honda was tight-lipped on specifics, they “focused on aerodynamics, fine-tuning the body with a simple surface direction and fewer lines to improve range and reduce cabin noise.” The latter is important as electric vehicles are quiet and this can make wind and road noise sound more pronounced.
The automaker declined to mention specifications, but Honda and GM have previously revealed the crossover will be based on GM’s Ultium platform and be modified to “support Honda’s driving character.” While the crossover has a unique design, there will be plenty of GM baked into the vehicle as it will offer OnStar as well as Super Cruise. The connection doesn’t end there as the Prologue and its Acura counterpart will be built by General Motors.
Besides teasing the Prologue, Honda said they’ll begin production and sales of electric vehicles based on their own e:Architecture in 2026. One year later, the company will once again partner up to build a “new series of affordable EVs, based on a new vehicle architecture co-developed with GM.” Thanks to the flood of new electric vehicles, Honda expects to sell nearly 500,000 EVs in North America by 2030.
Revamped Dealerships For An Online Buying, EV-Focused Era
In related news, Honda is working with dealers to prepare them for the EV era. As part of this effort, the company has developed a “tiered approach with dealers based on potential EV sales in their local markets.” The automaker has also developed guidelines for the number and type of EV charging stations that dealers will be required to have installed based on their expected EV sales volume through 2030.
More interestingly, Honda has created a new dealership design with a “modular and flexible space reflecting changes in the way customers shop for and purchase vehicles, as well as lower inventory dealers will need to support sales in the future.” As you can see in the renderings, Honda dealerships are envisioned to be bright, airy, and welcoming thanks to large windows and a prominent display area which invites customers to checkout featured vehicles.