New Land Rover Defender 30th Anniversary Edition For U.S. Pays Tribute To The Original

Land Rover is commemorating the 30th anniversary of the Defender’s introduction to the North American market. The model, appropriately named the 2023 Defender 30th Anniversary Edition, pays tribute to the 1993 Land Rover Defender 110.

“The Defender 30th Anniversary Edition is a modern classic which pays homage to the heritage of 1993 Defender 110 First Edition, commented Joe Eberhardt, President and CEO of Jaguar Land Rover North America. “This Edition celebrates the Defender model legacy here in North America while offering technology and features that the adventurers of today expect in a new vehicle.”

Introduced in 1992, the 1993 Defender 110 was the first one sold in North America. Hand-built at Land Rover’s historic Solihull factory in the U.K., it is highly sought after by enthusiasts. The First Edition Defender 110, also limited to just 500 units, featured safari roll-over protection, a ladder, roof rack, and a heated windshield.

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The 2023 Defender 30th Anniversary Edition is limited to just 500 examples and is based on the Defender 110 P300 S model and comes in Fuji White. It also gets a Cross Car Beam in White Powdercoat Brushed Finish, 18-inch Gloss White Steel Wheels, which are contrasted by the Ebony grained leather seats inside. A heritage exterior badge is placed on the rear tailgate to cap it all off.

Naturally, the SUV is well equipped for off-roading and features many of the all-terrain-focused accessories found on the original. That includes an Expedition Roof Rack, Front and Rear Classic Mud Flaps, rubber mats, fixed side steps, a deployable ladder, wheel arch extensions, and an A Frame.

Old and new school for $75,000

It’s not all classic and rugged, though. Along with those old-school features, the Defender 30th Anniversary Edition also gets modern amenities such as the Cold Climate Pack, the Tow Pack, the Black Exterior Pack, and the Off-Road Pack. That means that it’s thoroughly modern thanks to its air suspension, LED headlights, its three-zone climate control, an air quality sensor, and an Activity Key, which is worn like a bracelet.

The 2023 Land Rover Defender 30th Anniversary Edition is on sale at select dealers in the U.S. and is priced from $75,000.