Screenshots (or rather photos of a screen) from an online auction show a damaged 2022 Ford F-150 Lightning Lariat selling for $110,400, which is much more than its MSRP. Mind you, to say that it’s damaged may be a little harsh.
The picture allegedly came from the ACV Auction site, which is a private auction platform for dealers, and was posted to f150lighningforums. The vehicle looks nearly perfect and the only damage visibly listed on the auction page relates to loose trim on the front left of the truck and in the center of the running boards.
Naturally, this image is limiting in all sorts of ways (and it wouldn’t be hard to fake, so take this with a grain of salt), which may mean that there’s more damage that we can’t read. If that is the extent of the damage, though, it would certainly explain why site users were willing to place 262 bids on the truck.
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It doesn’t quite explain why someone was willing to spend $110,400 on a truck that starts at less than $40,000 but there are some mitigating factors. For one, the long-range F-150 Lightning Lariat starts at $77,474 and a window sticker discovered by another forum user indicates that this particular truck, with its additions, should have had an MSRP of $80,064 – before a possible, so-called ‘market-adjustment’ markup.
That’s still around $30,000 less than what the truck sold for in this auction, annoyingly loose trim pieces and all. So what accounts for a premium of around 37 percent? Well, for one, all car prices are inflated right now because of tight supply lines.
Additionally, Ford confirmed in April that the F-150 Lightning had sold out for the 2022 model year, so even if you can get an order in, you’re likely to be waiting a long time before it’s in your driveway.
Indeed, we’ve reported on exorbitant markups for the F-150 already, with some dealers asking for as much as $145,309 for the admittedly higher-trim Platinum model.
Not that I think markups should be defended, those are just the market forces that might lead someone to think this was a good idea. I suppose whoever bought this truck figured that one lightly damaged F-150 Lightning in the hand is worth one and one-third new Lightnings in the bush.