Automakers across the world are trying to ensure that consumers get on board with the transition to electric vehicles. General Motors has a multi-faceted approach and now a new website aims to familiarize customers with EVs. Here’s a rundown of what to expect from this new tool full of electric vehicle information.
First spotted by the Detroit Free Press, the site is called EVLive and it provides a bevy of information about EVs including general information and “live tours” focused on various topics for free. The four main topics include range, charging, batteries, and ownership. Users on the website can either jump in on a live tour if a specialist is available or they can schedule one under a specific topic of interest.
They can even dig down a little deeper into subtopics like “EV Charging On-The-Go”, “EV Home Charging Installation“, and more. The website promises to connect potential buyers with EV experts who can answer questions in real-time. This isn’t some sort of high-pressure sales Zoom meeting either.
The site specifically says that when you join a one-on-one live video tour that the EV specialist “can’t see you, but you can see them.” Another major focus of the site is an emphasis on GM’s Ultium platform and its unique benefits like the Ultium Charge 360 Network with its 60,000 charging stations across the USA and Canada.
The highly modular Ultium platform underpins the future, both literally and figuratively, of General Motors and its product lineup. The new GMC Hummer EV and the Cadillac Lyriq both use it and a number of upcoming production vehicles will too, including the new Blazer EV, the Silverado EV, and the Equinox EV.
Familiarizing customers with the platform along with the logistics of charging, ownership, and battery performance could go a long way towards helping those who are on the fence about EVs get off of it. The site is just one step in many that GM is taking to bolster the sales of electric vehicles. The company has also committed to investing heavily to improve the charging network across the country as it strives to go all-electric by 2035.
