Rolls-Royce Opening Private Offices For Exclusive Product Previews And Special Commissions

Rolls-Royce customers looking for a unique experience will no longer have to travel to the United Kingdom as the company has announced plans to open Private Offices in luxury hot spots around the world.

The first was opened in Dubai and it’s not a dealership, but rather a “unique experience where clients can bring their ideas to life.” As a result, each outpost will have “highly skilled and experienced experts” that will consult with clients to help them create a “wonderful masterpiece” that reflects their own unique tastes and desires.

The Private Offices will focus on three areas including the recently revitalized Rolls-Royce Coachbuild program as well as highly bespoke commissions. Clients will also be provided “access to the Private Office Collection of one-of-one masterpiece motor cars.”

Also Read: Rolls-Royce Announces A Return To Coachbuilding

To handle these unique creations, Private Office Dubai has a Bespoke Lead Designer and a Bespoke Client Experience Manager. The process of commissioning a custom car also promises to go “beyond the conventional dealership experience” as the Bespoke design team will gauge their personality, while also “assessing color palettes and moods, extracting ideas from conversations, imagery and much more to create a thoughtful, accurate and befitting product response, reflective of the client’s own personality and desires.”

Once the design direction has been agreed upon, clients will be given the opportunity to discuss the details of their commission with the engineers and craftspeople who will bring the vehicle to life. When the model is completed, it will be personally presented to its owner, who will also receive a Bespoke Build Book that enables them to “remember, relive, and commemorate the journey that is commissioning a Bespoke Rolls-Royce motor car.”

Private Offices will also offer exclusive product previews and their goal is to build an even closer relationship with Rolls-Royce customers. As the company explained, the offices will further enhance their “reputation as the world’s most client-focused luxury brand.”

Rolls-Royce CEO Torsten Müller-Ötvös remarked, “For many years we have been inviting our VIP clients to The Home of Rolls-Royce in Goodwood – and now, following significant demand, we are bringing Goodwood to the world. Not only will we be permanently locating a member of the Rolls-Royce Bespoke Design team and Bespoke Client Experience Manager in this new outpost, but we will also be leveraging the very latest technology to allow our Middle East-based clients to explore our Home in West Sussex remotely and see their own Bespoke Rolls-Royce come to life.”