Rolling around in a Rolls-Royce Cullinan can get you a lot of attention, especially in a place where they’re rare. Of course, in cities like Miami, Los Angeles, or New York, they’re probably more prevalent. With that in mind, aftermarket tuner DMC has created a new package for the Cullinan that will certainly make it stand out even among others of its kind. It’s aptly named the Emperor.

Many would consider the Cullinan just about as good as it could possibly get. It manages to carry Rolls-Royce styling in an SUV form but DMC reshaped it anyway. Striking carbon fiber bodywork accents the front of the vehicle. An all-new carbon hood stands out from the Cherry Red paint finish and more carbon accents are attached to the wheel arches to provide the widebody stance.

DMC wasn’t tasteless with the widebody modifications though and in fact, the arches are just 4 mm wider on each side compared to the standard car. A modified side skirt has a functional aerodynamic effect that smooths airflow while making the SUV look lower at the same time.

Read More: Chris Harris Thinks That The Rolls-Royce Cullinan Looks Like A Chinese Knock Off

Filling out those wheel arches are a set of 24-inch PUR wheels made from aluminum alloy. DMC says that they’re uniquely built for this project and are both approved for high speed and high load forces. That’s important too because the tuning company didn’t just stop at the externally flashy bits; this Cullinan has more power too. Originally shipped with 571 hp (425 kW) and 626 lb-ft (850 Nm) of torque, the DMC Emperor develops 615 hp (458 kW) and 704 lb-ft (955 Nm) of torque through the use of an ECU tune and a new sports exhaust.

Of course, the interior isn’t left for want. A completely new complement of leather upholstery is fitted with Cherry Red stitching to match the exterior paint color. It’s a dramatic departure from the subtle and somewhat understated styling of the normal Cullinan.

Surely though, it’s this high-quality approach to modifications that buyers will appreciate. DMC hasn’t announced any pricing but as with most things in this segment, if you have to ask, you probably can’t afford it.

The DMC Cullinan “Emperor” Wide Body Is How You Look Down On Less Discerning Rolls Royce Owners
The DMC Cullinan “Emperor” Wide Body Is How You Look Down On Less Discerning Rolls Royce Owners
The DMC Cullinan “Emperor” Wide Body Is How You Look Down On Less Discerning Rolls Royce Owners
The DMC Cullinan “Emperor” Wide Body Is How You Look Down On Less Discerning Rolls Royce Owners
The DMC Cullinan “Emperor” Wide Body Is How You Look Down On Less Discerning Rolls Royce Owners
The DMC Cullinan “Emperor” Wide Body Is How You Look Down On Less Discerning Rolls Royce Owners
The DMC Cullinan “Emperor” Wide Body Is How You Look Down On Less Discerning Rolls Royce Owners
The DMC Cullinan “Emperor” Wide Body Is How You Look Down On Less Discerning Rolls Royce Owners
The DMC Cullinan “Emperor” Wide Body Is How You Look Down On Less Discerning Rolls Royce Owners
The DMC Cullinan “Emperor” Wide Body Is How You Look Down On Less Discerning Rolls Royce Owners
The DMC Cullinan “Emperor” Wide Body Is How You Look Down On Less Discerning Rolls Royce Owners
The DMC Cullinan “Emperor” Wide Body Is How You Look Down On Less Discerning Rolls Royce Owners
The DMC Cullinan “Emperor” Wide Body Is How You Look Down On Less Discerning Rolls Royce Owners
The DMC Cullinan “Emperor” Wide Body Is How You Look Down On Less Discerning Rolls Royce Owners
The DMC Cullinan “Emperor” Wide Body Is How You Look Down On Less Discerning Rolls Royce Owners
The DMC Cullinan “Emperor” Wide Body Is How You Look Down On Less Discerning Rolls Royce Owners
The DMC Cullinan “Emperor” Wide Body Is How You Look Down On Less Discerning Rolls Royce Owners
The DMC Cullinan “Emperor” Wide Body Is How You Look Down On Less Discerning Rolls Royce Owners
The DMC Cullinan “Emperor” Wide Body Is How You Look Down On Less Discerning Rolls Royce Owners
The DMC Cullinan “Emperor” Wide Body Is How You Look Down On Less Discerning Rolls Royce Owners
The DMC Cullinan “Emperor” Wide Body Is How You Look Down On Less Discerning Rolls Royce Owners
The DMC Cullinan “Emperor” Wide Body Is How You Look Down On Less Discerning Rolls Royce Owners
The DMC Cullinan “Emperor” Wide Body Is How You Look Down On Less Discerning Rolls Royce Owners
The DMC Cullinan “Emperor” Wide Body Is How You Look Down On Less Discerning Rolls Royce Owners
The DMC Cullinan “Emperor” Wide Body Is How You Look Down On Less Discerning Rolls Royce Owners
The DMC Cullinan “Emperor” Wide Body Is How You Look Down On Less Discerning Rolls Royce Owners
The DMC Cullinan “Emperor” Wide Body Is How You Look Down On Less Discerning Rolls Royce Owners
The DMC Cullinan “Emperor” Wide Body Is How You Look Down On Less Discerning Rolls Royce Owners