Prospective Jeep Gladiator owners wanting to really make a statement will be pleased to know that a new color has been added to the pickup truck’s palette and it’s certainly not subtle.
The new color is dubbed High Velocity yellow and is the first shade of yellow to be offered for the Gladiator. It’s not dissimilar to the Accelerate Yellow available for the Chevrolet Corvette and makes the Gladiator stand out even more than it usually does.
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“Since the Jeep Gladiator arrived for the 2020 model year, customization has been a huge part of its identity,” senior vice president and head of Jeep brand North America, Jim Morrison said. “In response to customer requests, High Velocity is the latest example of another bold shade that strengthens the enthusiastic personality of our loyal and avid Jeep community.”
In addition to High Velocity, the 2023 Jeep Gladiator can be finished in Firecracker Red, Hydro Blue, Sarge Green, Silver Zynith, Sting-Gray, Granite Crystal, Black, or Bright White.
High Velocity is available in all Gladiator models including Sport, Overland, Rubicon, and Mojave trims. It will set back shoppers an extra $395.
The launch of this new color for the Gladiator comes just four weeks after Jeep expanded the available palette for the 2023 Wrangler, adding a shade of Gray dubbed ‘Earl’ and a striking shade of purple dubbed ‘Reign.’ Like High Velocity for the Gladiator, Earl and Reign are available for all Wrangler models and add $395 and $495 to the off-roader’s price tag respectively.
