GAC Trumpchi Emkoo Launches In China With A Very Striking Design

The GAC Trumpchi Emkoo has officially launched in China as one of the nation’s most eye-catching SUVs.

Previewed back in April, the Emkoo measures 4,680 mm (184 inches) long, 1,901 mm (74.8 inches) wide, stands 1,670 mm (65.7 inches) tall, and has a 2,750 mm (108 inch) wheelbase. Local prices kick off at 132,000 Yuan ($19,451) and top out at 172,000 Yuan ($25,345).

The front of the Emkoo is characterized by aggressive LED headlights and daytime running lights that have been paired with a very intriguing grille, dominated by steeply-angled strakes that make the Emkoo stand out. The side profile of the vehicle is also quite intriguing, in particular the black body cladding and flared arches, the pop-out door handles, and the thick, angular C-pillars.

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Key design details of the rear include the fixed roof spoiler, the LED taillights, a pronounced diffuser, and rectangular exhaust outlets.

Car News China notes that the Trumpchi Emkoo is underpinned by GAC’s Global Platform Modular Architecture. The entry-level model comes standard with a 1.5-liter turbocharged petrol engine producing 177 hp and 199 lb-ft (270 Nm) of torque that’s coupled to a seven-speed dual-clutch transmission. Those after a little more power can opt for the Emkoo’s 2.0-liter turbocharged four-cylinder pumping out 252 hp and 295 lb-ft (400 Nm) of torque which is mated to an eight-speed automatic transmission.

Topping out the range is a hybrid powertrain that pairs a 2.0-liter naturally aspirated four-cylinder with 140 hp and 133 lb-ft (180 Nm) alongside an electric motor, resulting in a combined 238 hp. Importantly, this version is not a plug-in hybrid and only sports a small 2.1 kWh battery pack.

Found in the cabin of the Emkoo is a 7-inch digital instrument cluster on entry-level models, although a larger 10.25-inch display is available on higher-end versions. In addition, all Emkoo variants have a 14.6-inch central infotainment screen, a flat-bottomed steering wheel, and switches in place of traditional door handles.