Updated 8/12/2022: Nissan responded to us about this story with the following comment: “As Nissan invests in our future together, we are focused on delivering strong customer satisfaction. Our Manufacturer’s Suggested Retail Prices (MSRP) are determined after extensive research to provide the right value proposition for the customer, however the final price of a vehicle is determined by the selling dealer. We expect dealers to be transparent with customers regarding pricing, which will help to increase loyalty for future purchases and service.”
In addition, the General Manager at Jeff Wyler Nissan jumped onto NewNissanZ.com to clarify the markup situation saying “Hello Everyone! My name is Stephen Tevis and I am the General Manager at the dealership in question! The information that was sent via text was incorrect, the info got trickled down to our internet manager thru a couple of different people thus the info being wrong. Nevertheless, we are NOT marking ‘our’ Z up $50K!! It was a discussion that I personally had with a few other Nissan dealers and the $50K number came up in that conversation. We have never marked a car up that much and just wouldn’t. We have been in business for almost 50 years and gouging our customers is not how we achieved longevity. The Z is an incredible car and we are looking for to seeing it as I’m sure you all are, there are only 11 coming to our region which includes over 230 dealers. We are proud of the heritage of the Z but not so proud that we will bend our morals to sell it. I hope that this clears up any confusion, I am always available to give accurate and timely information, james.tevis@jeffwyler.com. Thank you for your time.”
We reached out to Mr. Tevis to clarify exactly what the price of the Z Proto Spec will be and he told Carscoops “There is no mark-up on the vehicle at all, the car is still in production and we haven’t received the final monroney label yet. But to clarify there is no addendum planned for the car.”
So for now it seems that Nissan has no issue with its dealers marking the sports car up. At the same time, we’re glad to see at least one dealer take the issue by the horns so to speak.
(Original story follows below)
We see dealers adding ridiculous markups on desirable new cars every day, but that doesn’t make it any less infuriating. We’re getting reports of some Nissan dealers adding tens of thousands of dollars above MSRP for the 2023 Nissan Z Proto Spec limited edition.
The new 2023 Nissan Z marks the return for the popular Japanese sports car and thanks to a starting price of just $39,990, it undercuts its closest rival, the Toyota Supra, by some $12,925. The range-topping Proto Spec however is limited to just 240 examples for the entire country and this month, the first units are scheduled to become available. Some of the prices we hear for the limited-edition Z are wild.
First spotted by the folks over at NewNissanZ.com, at least three different dealers seem to have hefty markups in place on the sports car. In the first instance, a text message exchange alleges that Jeff Wyler Nissan in Louisville, KY, is charging a $50,000 premium on top of the $54,015 price shown on its website.
Read More: Mystery Nissan Z Prototype Spotted Again With Camouflaged Front Bumper
Another dealer, Mike Rezi Nissan in Atlanta, GA, has a 2023 Nissan Z Proto Spec listed for $78,990. They do not have an MSRP listed but that’s at least $20,000 over the sticker price regardless of options. Finally, a third image purports to show an advertisement from Nissan of Irvine that says “Buy now for $125,000.”
That’s the least believable of the bunch and according to the original poster, that language has already been changed to say “See it in person.” Another user in the same thread had an interesting idea saying “With an OTD (Out the door) price like that I rather get a used R35 GT-R.” The Z Proto Spec certainly wouldn’t be able to keep up with the GT-R.
We’ve reached out to Nissan as well as to Jeff Wyler Nissan and Mike Rezi Nissan for comment and will update this story if we hear back from either party. We hope they’ll be as willing as Ford was to respond in word and in action when a similar situation came to light regarding the F-150 Lightning.
