While the world makes a transition toward electrified vehicles there’s another shift happening too. EV manufacturers often have a different take on how to sell to customers that are centered around online interactions. Now, a new survey suggests that almost three-quarters of the population would prefer to go to a dealership instead.

According to Automotive News, the survey was conducted by market research firm Escalent and its EVForward team. Its 2022 Dealer DeepDive report surveyed 1,289 people including 88 EV owners. It then divided those participants into multiple categories based on their personal likelihood of buying an EV.

Of those 1,289 people, 74 percent of them said that they would prefer to buy from a dealer. In terms of age demographics, that number shrinks as the customer’s age does but according to Escalent, the majority in every age range still wants to visit the dealer. The testing protocol involved in part debranding experiences and gauging customer reactions says K.C. Boyce of Escalent.

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“So we de-badged or de-branded some of the experiences that these EV specialist automakers are using and we said, you know, what’s your reaction to this? Is this something that would be a net positive or a net negative?” Boyce said. “‘And a lot of the things that the EV specialist manufacturers are doing really are net negatives to customers.”

Included in that list of “unacceptable” features is “ordering a vehicle and waiting for delivery” which is somewhat understandable. Having to go through a third-party call center for a service inquiry is another bugaboo with some 71 percent of respondents saying it was unacceptable.

Surprisingly, 52 percent say that “vehicles purchased online” are “unacceptable”. That seems suspect considering how many new and legacy automakers are investing billions to make online shopping easier. Very little of the methodology or statistics from this survey have been left out of the report highlighted on Autonews.

Despite what seems to be an indication that people want dealers, manufacturers like Rivian, Tesla, and others continue to have no issue selling cars without them. So there’s tangible transparent evidence to suggest that more data is needed. We’ve reached out to Escalent for a copy of the survey results themselves to get a better idea of what we’re looking at.