All week we’ve been covering the most important news from the 2022 Detroit Auto Show. One of the many automotive companies present in Motown is Lordstown with its Endurance full-sized truck. We got up close and personal with the electric pickup as it was becoming a finalist for the 2023 North American Truck of the Year.

After years of struggles including pushing back production dates multiple times and selling its factory to now-partner Foxconn, Lordstown Motors says that it’s still on track to produce the Endurance before the end of the year. A pre-production prototype at The Detroit Auto Show looks almost customer ready.

Read More: Lordstown Says It Is On Track To Start Production This Quarter

Through the 20-inch wheels on this unit, we can see the in-hub drive motors at each corner. Combined, Lordstown says that the Endurance will produce some 600 horsepower when it gets to customers’ hands. Despite production delays, the styling of the Endurance looks fresh and mainstream. Even the cabin appears to be up to date with a wide screen that serves as both the infotainment center and as the driver’s information display.

As one of the few all-new or substantially new trucks that is supposed to be on sale by the end of the year it’s got the aforementioned NACTOY nod. Keep in mind that according to the organizers of the awards, for a vehicle to be eligible, it must go on sale, not just into production, before the end of 2022. We reached out to Lordstown Motors to confirm that it will go on sale this year, but the company has not yet responded.

Those two steps will be huge for Lordstown and would mark a substantial shift towards legitimacy. An actual win in the North American Truck of the Year category would be shocking.

Check out our full coverage of the 2022 Detroit Auto Show here

Not only is production and sales not a guarantee for Lordstown but it’s up against the well-rounded Ford F-150 Lightning as my colleague Andrew Gutman brought out earlier today. Also in the running is the Chevrolet Silverado ZR2. While that truck is notably important for its brand, it’s unlikely to be considered anywhere near as groundbreaking as the Ford.

What do you think of the design of the Lordstown Endurance and would you buy one if they were readily available now? Additional competition across the market tends to be a good thing for consumers and if the Endurance can put pressure on others to improve their game, we all win.

The Lordstown Endurance Is At The Detroit Show And Somehow Up For North American Truck Of The Year
The Lordstown Endurance Is At The Detroit Show And Somehow Up For North American Truck Of The Year
The Lordstown Endurance Is At The Detroit Show And Somehow Up For North American Truck Of The Year
The Lordstown Endurance Is At The Detroit Show And Somehow Up For North American Truck Of The Year
The Lordstown Endurance Is At The Detroit Show And Somehow Up For North American Truck Of The Year
The Lordstown Endurance Is At The Detroit Show And Somehow Up For North American Truck Of The Year
The Lordstown Endurance Is At The Detroit Show And Somehow Up For North American Truck Of The Year
The Lordstown Endurance Is At The Detroit Show And Somehow Up For North American Truck Of The Year
The Lordstown Endurance Is At The Detroit Show And Somehow Up For North American Truck Of The Year
The Lordstown Endurance Is At The Detroit Show And Somehow Up For North American Truck Of The Year
The Lordstown Endurance Is At The Detroit Show And Somehow Up For North American Truck Of The Year
The Lordstown Endurance Is At The Detroit Show And Somehow Up For North American Truck Of The Year
The Lordstown Endurance Is At The Detroit Show And Somehow Up For North American Truck Of The Year
The Lordstown Endurance Is At The Detroit Show And Somehow Up For North American Truck Of The Year
The Lordstown Endurance Is At The Detroit Show And Somehow Up For North American Truck Of The Year
The Lordstown Endurance Is At The Detroit Show And Somehow Up For North American Truck Of The Year
The Lordstown Endurance Is At The Detroit Show And Somehow Up For North American Truck Of The Year
The Lordstown Endurance Is At The Detroit Show And Somehow Up For North American Truck Of The Year
The Lordstown Endurance Is At The Detroit Show And Somehow Up For North American Truck Of The Year
The Lordstown Endurance Is At The Detroit Show And Somehow Up For North American Truck Of The Year
The Lordstown Endurance Is At The Detroit Show And Somehow Up For North American Truck Of The Year
The Lordstown Endurance Is At The Detroit Show And Somehow Up For North American Truck Of The Year
The Lordstown Endurance Is At The Detroit Show And Somehow Up For North American Truck Of The Year
The Lordstown Endurance Is At The Detroit Show And Somehow Up For North American Truck Of The Year
The Lordstown Endurance Is At The Detroit Show And Somehow Up For North American Truck Of The Year
The Lordstown Endurance Is At The Detroit Show And Somehow Up For North American Truck Of The Year
The Lordstown Endurance Is At The Detroit Show And Somehow Up For North American Truck Of The Year
The Lordstown Endurance Is At The Detroit Show And Somehow Up For North American Truck Of The Year
The Lordstown Endurance Is At The Detroit Show And Somehow Up For North American Truck Of The Year
The Lordstown Endurance Is At The Detroit Show And Somehow Up For North American Truck Of The Year

Photos Mike Gauthier / Carscoops.com