1-of-7 BMW i4 M50 Kith Fetches $327,600 At Auction

One of just seven BMW i4 models created in partnership with fashion brand Kith has sold for $327,600 in an online auction.

The special edition of the i4 M50 stands out thanks to a host of bespoke touches. Most notably, all seven examples are painted in the same shade of Kith Vitality Green and new logos incorporating the Kith name have also been created.

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These eye-catching touches continue into the cabin of the i4 M50 by Kith where Caramel-colored full-grain Merino leather upholstery adorns the seats, door panels, transmission tunnel, center console, and the lower half of the dashboard. Elsewhere, the carpets have been embroidered with the M logo, both the headrests and armrests have the Kith logo embossed in them, and ‘Kith Exclusive Edition’ is laser-engraved into the trim.

No mechanical modifications have been made to the powertrain of the very limited-run BMW i4 M50. As such, it continues to be driven by a pair of electric motors that pump out up to 536 hp and 586 lb-ft (794 Nm) of torque when driven in the Sport Boost setting. These figures drop to 469 hp and 538 lb-ft (729 Nm) during regular driving. BMW says the car needs just 3.9 seconds to hit 62 mph (100 km/h), placing it just behind the BMW M3 Competition.

The car was sold by Sotheby’s and is the only one of the seven that was not sold privately.

In addition to working with BMW on the creation of the i4 M50 itself, Kith also created an apparel and accessory collection that includes 51 pieces inspired by the Kith Vitality Green paint and the caramel leather of the car.