Configurators have revolutionized the car buying experience, and augmented reality promises to take things even further as customers can plop a vehicle onto their driveway.
A number of automakers have been exploring the benefits and the latest is The Little Car Company, which has launched a revamped Bugatti Baby II configurator with an augmented reality option.
The process is pretty straight forward as you head to the company’s website and load up the 3D configurator. After selecting between Base, Vitesse, and Pur Sang trims, visitors go about building their Baby II as they choose exterior colors and packages.
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While everything is pretty standard up until this point, the configurator now has an augmented reality function. After clicking a tiny button, a QR code appears on the screen and it can be scanned by a smartphone or tablet running at least Android 8 or iOS 12. Scanning the code will launch an AR experience, which enables people to ‘walk around’ the Baby II and even get behind the wheel.
CEO Ben Hedley remarked, “With the launch of our new configurator, the personalization process that we offer our customers has been made even more immersive, detailed and bespoke.” He added, “Our team has worked hard to ensure that customers can truly enjoy the process of choosing and designing their Bugatti Baby II, and our new AR configurator allows customers this pleasure all from the comfort of their own home, or wherever they chose to view their prospective Bugatti Baby II in-situ.”
While an AR configurator might seem a bit extreme for a ‘toy,’ the Baby II costs as much as a real car as pricing starts at €36,000 ($39,058) and climbs to €62,500 ($67,808) for the range-topping Pur Sang variant. The latter features handcrafted aluminum bodywork and a 2.8 kWh battery pack that powers a 13 hp (10 kW / 14 PS) electric motor. This enables the car to hit a top speed of up to 42 mph (70 km/h).
