Cupra may still be in its infancy as a standalone brand within the VW Group but in 2022, it still managed to deliver 152,900 units, a significant increase from the previous year.
Despite facing a shortage of semiconductors and other parts, Cupra’s sales jumped by 92.7 per cent over 2021, up from 79,300 units. This also comes despite Seat car sales dropping by 40.5 per cent from 2021 to 232,700 units.
Cupra’s most important market in 2022 was Germany, accounting for 58,400 units (an 89.9 per cent increase), the UK with 14,400 units (87.4 per cent higher), Spain with 13,600 units (23.9 per cent higher), and Italy with 11,300 units sold (an 83.9 per cent increase). Other important markets for Cupra include France, Austria, Switzerland, Mexico, Turkey, and Israel.
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The car manufacturer’s best-selling model remains the Formentor with some 97,600 units sold in 2022, accounting for 63.8 per cent of the brand’s sales. The second best-selling model in the Cupra range was the Born with 31,400 units being handed over to customers.
“2022 was an unpredictable year but we certainly made the best out of it,” Cupra and Seat chief executive Wayne Griffiths said. “CUPRA continued to exceed expectations and cemented its position as Europe’s fastest-growing automotive brand. Our remarkable delivery numbers prove that demand for the brand and its electrified vehicles show no sign of slowing down.”
Cupra anticipates building on its success throughout 2023 thanks to the introduction of the sporty all-electric Tavascan SUV. Griffiths added that both Cupra and Seat are ready for all that is coming in 2023.
“The only thing that’s certain is that nothing is certain,” Griffiths said. “But by prioritizing CUPRA’s growth and the electrification of SEAT S.A., we are determined to face any future challenges and turn them into opportunities.”
