Hyundai and Kia are showcasing a host of innovative startups at CES 2023 through their ZER01NE Creative Talent Platform.
No less than 10 startups are running exhibits at the ZER01NE pavilion ranging from companies developing digital therapy for children with ADHD to advanced camera technologies that promise to provide a human-like wide field of view for smart robots.
The 10 startups have all benefited from the Hyundai and Kia ZER01NE Accelerator program that allows them to apply to one of 38 projects derived by the car manufacturer’s internal teams under the themes of auto tech, in-car user experience, charging, mobility services, smart logistics, smart construction, and materials.
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Five of the startups are being presented through the ZER01NE Accelerator program while the remaining five have been formed internally within the Hyundai Motor Group.
Each of the 10 startups has its own individual exhibition area at CES where visitors can meet personnel and learn about the innovations being developed.
“Many of the disruptive breakthroughs that are shaping the transformation of mobility are coming from startups operating outside the automotive industry,” vice president and head of Open Innovation Execution Group at Hyundai Motor Group Dr. Yunseong Hwang said. “Therefore, it is essential that Hyundai Motor Group leaves no avenue unexplored when researching future technologies.”
No less than 96 startups have worked together on 80 collaborative projects since the Hyundai Motor Group introduced the ZER01NE Accelerator program in 2018. A number of startup collaborations have been successfully executed by the Hyundai Motor Group in recent years, including the implementation of vehicle air quality management systems into its factories in India thanks to provider Embiome.
The car manufacturer says it “will continue to leave no stone unturned in its pursuit of the very best and most innovative technologies to develop sustainable mobile solutions and benefit humanity.”
