If you live in the U.S. and want to pick up the keys to a new Rolls-Royce Cullinan, you can do so for a little over $345,000. Alternatively, you could pay more than double that for this Cullinan that has undergone a series of modifications.

The Cullinan in question has been listed up for sale through Wires Only in the U.S. with an eye-watering price tag of $729,995. So, what do you get for your money? Well, the truth is, you don’t get much more than a typical Cullinan with some add-ons that make it a little more eye-catching but hardly justify the insane cost.

The most obvious ‘upgrade’ made to the Rolls-Royce is the aftermarket widebody kit from Urban Automotive. This kit includes the fitment of a new front bumper with carbon fiber air intakes and fog light surrounds. In addition, the main and lower grilles of the luxurious SUV are now finished in a combination of black and light blue, giving the Cullinan a very unique look.

Read: This Custom Rolls-Royce Cullinan Comes Complete With AutoZone-Style Fake Aero

 Is This Modified Rolls-Royce Cullinan Really Worth $729,995?

These changes continue at the sides where the bodykit has added flared front and rear wheel arches and extended side skirts. The rear end is particularly striking thanks to a large wing stretching out from the roof, a small lip spoiler on the decklid and a striking diffuser.

Elsewhere, the Cullinan is rolling on a set of solid-spoke wheels from Platinum Motorsports that give it a very intriguing and unique look. Not all Rolls-Royce customers would like them but we’re sure that some will.

The cabin of every single Cullinan is special and this one is no exception. It is bathed in light blue leather adorning the seats, door panels, transmission tunnel, and lower portion of the dashboard.