In the wake of its 60th-anniversary celebrations in 2023, Lamborghini re-opened its remodeled museum in Sant’Agata Bolognese featuring new exhibits, including a unique compilation of few-offs. This year will also have a few surprises for Lamborghini fans, as the CEO hinted at “unexpected activities”.
Starting with the comments made by Stephan Winkelmann during the official opening of the museum, the Chairman and CEO of Lamborghini said: “2023 will be a year full of original activities and developments, which opens with this new museum destination. We will celebrate our first sixty years through international events, initiatives, and unexpected activities, which we will reveal during the year”.
Read: Lamborghini Aventador Replacement Reveals 8,500 RPM Redline In New Spy Shots
Those words likely hint at a few new model launches, including the much-anticipated debut of the all-new V12 flagship set to replace the discontinued Aventador. While we were initially hyped up about a potential teaser, a closer look reveals that the printed image behind Winkelmann shows the LED headlights of the 2017 Lamborghini Terzo Millennio concept. As for the profile sketch in the entrance, this is probably a combination of lines from many different Lamborghini supercars rather than a teaser for the new model.
New Exhibits
The Automobili Lamborghini Museum has been entirely remodeled and currently has a total of 19 cars on display. Despite the updates, its base structure is part of the first buildings from when Ferruccio Lamborghini started the company. Naturally, the new exhibition is titled “The Future Began in 1963” focusing on the most important moments in the history of the Sant’Agata brand.
Among the 19 exhibits, Lamborghini brought together its special models from the past decade, creating an extremely pricey and unique vehicle combination. More specifically, visitors can see the 2008 Reventon, (21 units), the 2013 Veneno (4 units), the 2016 Centenario (20 units), the 2019 Sián FKP 37 (63 units), and the 2021 Countach LPI 800-4 (112 units) alongside the track-only 2010 Sesto Elemento. If only the Italians could find an example of the 2020 Essenza SCV12 (40 units) and the collection would be complete – obviously setting aside the SC18 and SC20 one-offs.
The “Contemporary” sector compiles the Diablo GT (1998) with the Murcielago SV (2009) and the Aventador SVJ (2018) as the angrier version of its V12-powered flagships. Next to them, the Gallardo Performante Spyder, the Huracan Performante, and a Huracan GT3 racer represent the V10-powered supercars, while the yellow Urus is there to remind everyone who’s the best-selling model in the history of the brand.
Finally, the “Heritage” sector of the museum also has some interesting vehicles from Lamborghini’s past including the 350 GT, the Miura S, the Espada, the Urraco, the Countach LP 400, and the LM 002.
We look forward to more announcements by Lamborghini in the near future, hoping that we will get the chance to visit the updated museum in Italy.
