Lancia has released the first part of the “New Lancia Renaissance: The future in our roots” docufilm, introducing us to the new era of the Italian automaker. The three-episode web series will conclude in 2024, with the unveiling of the new generation Lancia Ypsilon supermini.
Just like in Lancia Design Day back in November 2022, we don’t get to see any of the upcoming models – namely the Ypsilon supermini (2024), the Aurelia crossover (2026), and the Delta hatchback (2028). However, we get a glimpse of a quick sketch created by design boss Jean Pierre Ploué, depicting an aerodynamic profile and the Y-shaped grille of an unknown model.
Read: 11 Years Later, Lancia Is Still Updating The Ypsilon For Its Italian Customers
Taking about the new models, Luca Napolitano said: “We started out by drawing all the cars in our range, all together, even those that will come later, precisely because we want this radical, modern design language to be applied in a very consistent and even manner”.
The CEO and the design boss discuss that they need to find “the right balance between the heritage and the future” for the new era. Then, they talk about the Lancia Pu+Ra Zero sculpture which is a sign of things to come for their future styling language. While the “three-dimensional manifesto” doesn’t have wheels, it incorporates signature styling cues like the illuminated V-shaped grille at the front reminiscent of the Delta, the round LED taillights as a reference to the Stratos, and a flowing line on the profile inspired by the Aurelia.
We also get a better understanding of the interior ambiance through upholstery samples presented by chief interior designer, Gianni Colonello. He says that their goal for the cabin was to recreate the feeling of home, thus they took inspiration from traditional Italian home design and furniture.
The short film, directed by Beppe Tufarulo and written by Alessandro d’Ottavi, was filmed in Turin. More specifically, we can see footage from the offices of Lancia CEO Luca Napolitano and design boss Jean Pierre Ploué, the Centro Stile, the Stellantis Heritage Hub where they keep many iconic Lancia classics, and the Reggia di Venaria palace. While no new cars are shown, we still get to see footage of gorgeous classics including the Aurelia, Flaminia, Stratos, Delta, Rally 037, Beta, and Gamma.
The second episode of the “New Lancia Renaissance. The future in our roots.” will premiere in April 2023 at the Milan Design Week, and the third one will follow in 2024 so fans of the Italian automaker need to be armed with patience.
