McLaren’s dealerships across the United States enjoyed a stellar 2022 with record profits.
The British automaker has just 28 dealers in North America – 25 in the U.S. and 3 in Canada – and while that is significantly less than many of its rivals, it helps to support dealer profitability, McLaren’s Americas region president Nicolas Brown told Auto News.
Brown says that increases in dealer profitability can be in part attributed to the growing number of customers ordering bespoke vehicles, as well as higher margins on pre-owned vehicles.
“It’s been pretty consistent, going back to, let’s say, 2018,” Brown said. “Especially when you saw 570 and 720 come in, and where you had a balance in terms of the model portfolio. But dealers are at least twice as profitable, if not three times as profitable, as those years. This shift towards customer-ordered vehicles, with a keen focus on ensuring a balance between supply and demand, will continue, especially in the ultraluxury segment.”
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Driven by growing profits, a number of dealers are reinvesting in facilities. Indeed, Brown said many of the automaker’s initial 10 to 15 dealers in the U.S. are reinvesting in facilities. These include McLaren Newport Beach which recently opened a new facility.
The dealer’s original building was around 3,000 square feet and housed only a showroom. The new building is around 4,500 square feet and sits on a $20 million, 3.5-acre campus that also has Lamborghini, Bugatti, Koenigsegg, and Automobili Pininfarina showrooms. The site also houses a service center with 31 bays of which half are dedicated to McLaren models.
“McLaren has done a remarkable job in a little more than 10 years to be a brand that is discussed in the same sentence as Ferrari and Lamborghini,” RDS Automotive president Robert DiStanislao said.
