The Ford Bronco Raptor is 5,733 lbs (2,600 kg) of awesome, but owners might not fully appreciate its off-road prowess. That’s understandable, but Ford is doing something fun about it.
This summer, the Blue Oval will launch an all-new Bronco Off-Roadeo Raptor Experience that builds on the success of the Bronco Roadeo, which has already seen thousands of owners go off-roading in Texas, Nevada, Utah, and New Hampshire.
The Bronco Off-Roadeo Raptor Experience is included with the purchase of any 2022 or 2023 Bronco Raptor, and it provides a full day of professionally-instructed driving at Mt. Potosi in Nevada. Ford says the experience draws inspiration from Ultra4 Racing and is a “desert-dune conquering and Baja rock crawling adventure” that was jointly designed with racers and off-road experts such as Vaughn Gittin Jr., Loren Healy, Brad Lovell, and Bob Burns.
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The experience will include “technical trails and thrilling challenges to build skills.” The automaker went on to say the program is designed to build familiarity and increase confidence in the Bronco Raptor’s off-road capability as well as show owners “how to get the most out of their Ford Performance SUV.”
Ford Blue’s vice president of enthusiast vehicles said, “There’s never been a high-performance, off-road SUV like Bronco Raptor that you can drive from showroom floor to the most remote and challenging places.” While Jeep might beg to differ, Dave Bozeman went on to say the “Bronco Raptor Off-Roadeo is like the masters level course of our Off-Roadeo experiences. We’re teaching owners the skills needed to experience every bit of capability from their Bronco Raptor, so they can gain confidence and responsible mastery in the outdoors.”
