Alfa Romeo is a historically embattled brand with lots of peaks and valleys. Recently, we put it to you to decide how you’d save the brand from an untimely death. Here are the top answers from all of you on how you’d play CEO if you were appointed tomorrow.
Tyler Giles says that the brand needs a “real driver’s car at a good price” like the 5-series, E-Class, or A6. Notably with rear-wheel and all-wheel drive. He thinks that Alfa needs a full lineup from a mild version to a wild version.
Leconte Dave got the same amount of upvotes as Tyler but suggested a slightly different route with a Giulia Coupe, a larger SUV, and plug-in or hybrid versions of all models.
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Pricing and segment factors both play a big role in the problem say commenters Mike Paul and Marcelo_L. “Alfa must have an entry level model that people can afford, al-la 105 series like in the 60-70’s which was affordable and out sold the others!!!” was followed up with “I have been saying this all along…. the Giulia was supposed to be THAT entry, and yet they have OVERPRICED it to a ridiculous level. The Jeep Compass-derived Tonale (especially as it’s also overpriced as well) isn’t going to help matters.”
Link took an extremely practical approach that had nothing to do with fire-breathing sports cars or SUVs. “Given that Alfa’s main market is Europe and CO2 fleet emissions will be lowered to 67 grams per km by 2025 and way below 50g by 2030, every single suggestion here would lead the brand into financial doom with regulatory fines of over 10,000 Euro per car sold,” they say.
That received 11 upvotes and not a single downvote, the best score for any comment in the thread. It’s still not the winner though because Ce and Alex Cortez combined the same plan to achieve a ratio of 13 upvotes to zero downvotes. That plan is to fix the brand image of unreliability by offering a 10-year warranty.
As db pointed out, it worked for Hyundai Kia Group and so there’s no reason to think that it can’t work for Alfa Romeo. The big question is whether or not the cars can still manage to stay out of the shop enough over that time period to change the brand image.
