America’s appetite for electric pickups remains strong, as less than a week after opening reservations for the Ram 1500 REV electric pickup truck, the automaker stopped signing new people up, citing high demand.
The automaker opened the Ram REV Insider+ club on February 12, which allowed customers to put down a refundable $100 deposit to be first in line to order a Ram 1500 REV. A note on the website’s homepage, first noticed by members of the Ram 1500 Revolution Forum, notes that “due to high demand, the Ram REV Insider+ membership is now closed.”
Those who are still interested in the truck can sign up to receive more information about when reservations will open up again by providing the automaker with their email address and zip code.
Read: 2024 Ram 1500 REV Electric Truck Unveiled, Lacks Concept’s Drama
It remains unclear how many reservations Ram has taken for its upcoming electric pickup truck, but we have reached out to the automaker for more information and will update this story when we hear back from them.
Electric pickups have proven popular among American buyers. By April 2022, Ford had taken 200,000 reservations for its all-electric pickup, the F-150 Lightning, and sold out its entire 2022 production schedule.
Not starting production until 2024, the 1500 REV is expected to have even more impressive specs than its Detroit rival. Ram promises that the truck will be able to go more than 500 miles (804 km) on a charge, and will have competition leading towing capabilities.
Official specs for the upcoming truck remain limited, but in new photos released by the automaker, the production truck will look very familiar to Ram buyers. Unlike the futuristic Revolution concept, the Ram 1500 REV will look pretty much like any other Ram truck, albeit with fancier headlights. That means that the company’s strategy is closer to that taken by Ford than the direction taken by GM, whose upcoming electric pickup’s design is more clearly distinct from its ICE counterpart. It will be interesting to see which strategy proves more successful.
