Buying a new Ford Bronco right now is like trying to buy a loaf of bread in hyperinflation-gripped 1920s Germany. If you put off buying this week, you might need a wheelbarrow of cash to buy the same thing in seven days time.
Our friends at Bronco forum Bronco6G tipped us off to the news that Ford is about to raise the prices of its retro off-roader for the second time in less than five weeks. The report claims new MSRP prices that take effect from March 15 add between $500 and $1,250 to the price of a 2023 Bronco.
That would lift the price of a base series two-door Bronco from $34,095 to $34,595 but mean high end models like the two-door Wildtrack would climb from $54,580 to $55,830. While the two-door Broncos receive price hikes of either $500 or $1,250, the four-door models are hit with a $750 price increase. That means the Everglades, which previously cost $53,895 will now come with a $54,645 MSRP.
Some of the Bronco’s key options are also hit with hefty price increases. There’s now an additional $150 to pay on the modular front bumper, a $750 premium on the Sasquatch Package and Lux Package, and $1,200 extra to pay on the carbonized gray hard top. The good news is that Ford should honor the previous prices for both cars and options quoted to anyone who has already ordered one of the SUVs but not yet taken delivery.
Related: Ford Dealer Demands Resale Rights From New Bronco Raptor Buyer
This latest round of price increases comes barely a month after Ford added $1,800 to the cost of a two-door Bronco, pushed the four-door models up by $1,300 and slapped an extra $200 on the destination charges applied to both. It also makes an interesting contrast with Ford’s treatment of potential Mustang Mach-E buyers who were treated to price decreases of up to $5,900 earlier this year.
Earlier this month we reported that Ford was cracking down on flippers looking to quickly buy and sell desirable, in-demand vehicles like the Bronco for a quick profit. Ford confirmed to Carscoops that it penalizes dealers who knowingly sell to flippers, while some dealers appear to be forcing buyers to sign contracts that promise first refusal when the buyer wants to sell. If the customer doesn’t sign the paperwork the dealer will still supply the vehicle, but not before adding $20k to the price.
We’ve reached out to Ford to find out if it can confirm these price hikes reported by Bronco6G and will update this story when we hear back.
