Concept cars do not only preview the design language of a brand but sometimes new technologies. This is the case with the new full-width head-up display first seen in the BMW i Vision Dee concept, which will find its way into production starting in 2025.
The BMW Panoramic Vision will be implemented in the first of the upcoming Neue Klasse models alongside the latest evolution of the BMW iDrive infotainment system. The goal is to turn the windscreen into a “projection surface”, allowing the driver to keep their hands on the steering wheel and their eyes on the road at all times.
Read: Watch BMW’s Color-Changing i Vision Dee Concept Rip Through A Rainbow Of Paint Schemes
As depicted in the BMW i Vision Dee concept at the CES in Las Vegas, the most important information including speed, time, and media will be always visible thanks to “higher light intensity and contrast onto a dark-coated area at the lower edge of the windscreen”. Above it, the extended head-up display will be able to interact with the environment in an augmented reality style for the driver and all passengers.
According to Frank Weber, Member of the Board for Development at BMW AG, the new system opens up new possibilities for the design of new models, adding: “Whether the driver decides themselves which information they want to display in their own field of vision, or that all occupants can see the entire content. The revolutionary projection and the significantly more clearly structured cockpit give an impressive new feeling of space and driving”.
The company said that the BMW Panoramic Vision will be joined by “further new control and information elements” in the Neue Klass models starting in 2025. Thankfully we don’t have to wait that long, since BMW will reveal more information about them at the IAA Mobility 2023 in Munich this September.
