The Dodge Challenger SRT Demon 170 is breaking records and could go down as the greatest muscle car of all time. There’s no doubt that many of the most fervent Mopar fans are going to do everything they can to get one. But the automaker isn’t going to help ensure that they get it at MSRP. If one manages to achieve that feat they’ll get “priority scheduling” though.
We’ve already told you about how some dealers are asking $100k to $250k over sticker for a Demon 170. That’s not too shocking. We can’t tell you how many greedy dealers have tried to pull similar tricks in the last year. So we reached out to Dodge about the practice that surely excludes some of its most faithful customers.
They gave us a full statement dodging (no pun intended) most of what we asked but they did drop this interesting tidbit. “For the Dodge Challenger SRT Demon 170, customer orders certified sold at MSRP will receive priority scheduling.” They didn’t provide us any tips on where to find these seemingly mythical MSRP Demon 170s though. The rest of the statement follows below.
More: Greedy Dodge Dealers Asking From $100K To $250K Over MSRP For Challenger SRT Demon 170!
“Dodge has been building special-edition muscle cars for the last decade, and we have yet to find an allocation methodology that satisfies everyone. Our new ‘Last Call’ Horsepower Locator isn’t going to satisfy everyone either, but it’s our attempt to take the mystery out of it,” the company told us. “We’re making the process as transparent as possible, giving enthusiasts the power to search for each 2023 model and trim level allocated to each dealer and determine the pricing of each dealer as well.”
So let’s be very clear. They’ll help enthusiasts find these cars but they sure won’t help enthusiasts buy them at the price that Dodge says is fair. While warnings against markups from Chevy and Ford have largely gone ignored at least both automakers have a clear stand on the brand-damaging practice.
It’s a bit shocking that Dodge and its Demon 170 are lagging behind those rivals with regard to protecting customers against price gouging. After all that tough talk at the Demon 170 reveal it looks like the dealers are the ones with the real power here.
