A new kind of Bentley retail area has been opened in Seoul, South Korea, dubbed the ‘Bentley Cube.’
The Bentley Cube’s design will influence other Bentley retail spaces around the world and houses plenty of distinct areas. For example, there is a Batur Studio Suite within the Bentley Cube where customers will be able to create their very own bespoke Bentley through the automaker’s personal commissioning division, Mulliner.
Elsewhere, there is a space on the first basement floor that Bentley refers to as the Sound Playground. It includes a sound theatre with Naim audio equipment like that fitted to new Bentley models and allows customers to enjoy music at the highest standards, getting a taste of what they can expect when they’re blasting their favorite tunes.
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“I’m thrilled to be here today in Seoul, the center of one of the leading luxury markets in the world,” chairman and chief executive of Bentley, Adrian Hallmark noted at the opening of the store. “The launch of the Bentley Cube reflects the growing importance of the Korean market for Bentley. The success of Bentley in Korea today would not be possible without the support from our customers, as well as the passion and dedication from Charmzone Automotive, our trusted partner.”
The Bentley Cube features straight-grain walnut prominently throughout and was chosen because it was used in some of the brand’s earliest cars and is still one of its most popular wood veneer choices.
Currently on display at the Bentley Cube is the new Batur by Mulliner, limited to just 18 units worldwide. Bentley also presented a new limited edition Mulliner Collection at the opening of the new retail space, designed in collaboration with contemporary artist Ha Tae Im. The collection will consist of a limited series of Continental GT models with unique artwork.
