The Toyota GR Corolla is the kind of car that enthusiasts can get excited about or at least it could be if dealers would quit marking it up to high heaven. Today we bring you a new case of dealer greed where the markup isn’t even a “markup”. It’s a $20,000 ‘Safety Package’ from a dealer network we’ve highlighted before.
The GR Corolla is well-known for its features which include a 300-hp three-cylinder engine and an excellent AWD system. At the top of its trim hierarchy is the Morizo Edition, a two-seat track toy with Michelin Pilot Sport Cup 2 tires. That’s the version we’re talking about today and Toyota says that it should sell for $53,751.
Or at least, that’s what the sales page on Ed Morse Delray Toyota says. In fact, that’s also what the window sticker (included below) states. That’s a lot for any Corolla but at least this is a limited-edition version with a lot of bells and whistles. Evidently, it’s still not enough though as one Facebook user’s post shows on the GRCorollaForum.
More: Toyota GR Corolla Circuit Edition Returning For 2024
From what we can see, this looks like the actual dealer pricing document on the vehicle itself. It shows the same $53,751 MSRP but directly below that it has our $20k Safety Package listed. Add on a $999 Dealer Fee and we get to a grand total of $74,750 which is weird because the document shows $73,751 as the total. Maybe they waived the $999 Dealer Fee… how generous!
One commenter on the post drove home the real problem though. “Crazy how dealers simply kill the buzz around these cars,” they said. When cars are simply too expensive to obtain it absolutely can sully their reputation. Data clearly links markups and a drop in customer satisfaction too. Interestingly, this same dealer network got into hot water not long ago over a similar fee.
In January, we told you about another Ed Morse dealer, Sawgrass Automall Chevrolet Buick GMC Cadillac. A third party snapped a photo of what appears to be a $99,995 “Protection Package” charge on a Corvette Z06 in addition to the cost of the car. Evidently, we now can put a price on protection and safety.
