A new study has found that of those consumers interested in purchasing an electrified vehicle, a higher proportion is considering a hybrid as opposed to an EV.
The Kelley Blue Book Brand Watch report reveals that almost 25 percent of new-vehicle shoppers are considering an electrified model. Of these customers, roughly double the number of shoppers are considering a hybrid over a battery-electric vehicle.
Cox Automotive says there could be several explanations for this. For example, some consumers could be put off by the higher price of EVs compared to hybrids, may be concerned with range anxiety, and may have limited access to charge infrastructure.
The study noted that the Toyota RAV4 Hybrid was the most-shopped electrified vehicle in the United States, placing it above the Honda CR-V Hybrid in second place and the Toyota Highlander Hybrid in third. In fourth was the Chevrolet Bolt EV while in fifth sat the Honda Accord Hybrid, and in sixth was yet another Toyota, this time the Camry Hybrid. The second of two BEVs on the list came home in seventh with the Tesla Model 3 and it was followed by the Ford Maverick Hybrid in eighth, the Lexus RX Hybrid in ninth, and the Toyota Prius in tenth.
Read: Rivian Charges Ahead Of Tesla In JD Power EV Satisfaction Study
Kelley Blue Book’s study also determined the top 10 considered models among luxury shoppers, regardless of powertrain. In top position was the Buick Enclave, followed by the Chevrolet Escalade, Acura MDX, Lexus RX, BMW 3-Series, BMW X5, Cadillac CT5, Buick Encore, BMW 5-Series, and tied in tenth, the Tesla Model 3 and Acura TLX.
The Brand Watch report determines how a brand or model compares to its competition based on a dozen factors that go into a consumer’s buying decision.
