Jaguar Land Rover has confirmed that their first Land Rover EV will come in 2025 and will be a part of the Range Rover family, with order books opening later this year. Perhaps slower to adapt to the electric revolution, Land Rover will transform into an “electric-first, modern luxury carmaker by 2030.”
So far, the closest you can get to a pure-electric Land Rover or Range Rover has been third-party conversion kits offered for older models. While Land Rover may be slow on the EV uptake, JLR’s Reimagine strategy has electrification at its core and will see Jaguar produce its first electric GT in 2025.
Although it will be offered under the Range Rover moniker, the first EV from Land Rover won’t be its flagship “full fat” Rangie. Instead, JLR describes the all-electric car as a medium-sized vehicle — think Range Rover Velar — and it will ride on the company’s upcoming EMA (electrified modular architecture) platform.
Read Also: Jaguar Confirms 4-Door EV GT With 430 Mile Range And $125K Starting Price For 2025
Other details, such as electric range or pricing, are scant, but we know that the Range Rover will be built at the Halewood plant in Merseyside. The Halewood plant, in turn, will become an all-electric production facility dedicated to the EMA platform, while JLR’s Engine Manufacturing Centre in Wolverhampton will be renamed the Electric Propulsion Manufacturing Centre.
House Of Brands
Talking about families and brands within brands, JLR aims to strengthen what it considers each of its brands — namely, Range Rover, Defender, Discovery, and Jaguar. This news is more than a little confusing for anyone (read everyone) who considers Land Rover to be the overarching “brand” for the first three mentioned.
Does this mean that Land Rover will be phased out? Also, no, because, according to Top Gear, who spoke to JLR Chief Creative Officer Gerry McGovern, Land Rover will continue to underpin the Range Rover, Discovery, and Defender lines.
