Bugatti has just opened the doors to its new showroom in Monaco, located at the famous La Rascasse, one of Formula 1’s most iconic corners.
To celebrate the opening, the French car manufacturer showcased the stunning W16 Mistral to select guests of the brand. Additionally, those who attended the opening had the opportunity to visit the car collection of the Prince of Monaco, where the one-off La Voiture Noire was put on display alongside a Centodieci, Divo, and the Chiron Pur Sport ‘Grand Prix.’
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“Bugatti is a natural fit for the Principality of Monaco, delivering the unparalleled prestige, excellence and timeless luxury that the clientele of this region expects,” Bugatti Automobiles managing director Hendrik Malinowski said. “We are delighted to open our new home in Monaco; these are the very streets that Bugatti made history on long-ago and we couldn’t imagine a better place to pay homage to our extraordinary heritage and connection to Monaco.”
Bugatti has established the dealership with Segond Automobiles Ground which has been operating in Monaco for over 35 years. Complementing the new showroom is a maintenance and servicing facility that is also overseen by Segond Automobiles housing a team of specialized technicians that have been trained directly by Bugatti in Molsheim, France.
“The Bugatti Monaco showroom is in one of the most desirable European venues and is situated in one of the most iconic areas of the city,” added the managing director of Segond Automobiles Group, Stephane Colmart. “It is the ideal location from which to welcome customers into the world of Bugatti, a brand renowned for its racing successes and its world-leading craftsmanship. We are immeasurably proud to be part of the Bugatti network, with both the showroom and the after-sales center, and are really excited to welcome guests to offer them the ultimate in design, convenience and luxury.”
