Bugatti’s customers aren’t merely rich, they’re so loaded that regular proles like us can’t even begin to comprehend their spending power. They never have that moment where you see something you want and have to have a serious conversation with yourself about whether you can afford it. They just pull the trigger there and then.
And being that rich means they don’t only spend big on functional things like cars, but other more static stuff like art. Need something to fill a void on the wall of your new pad? Forget making do with some cheesy $20 New York street scene from Ikea or a re-printed Le Mans poster, these guys buy legit art, the kind that normal folks pay to see in a gallery, or they commission it.
And to tap into that spending power Bugatti has teamed up with old-money British luxury retailer Asprey to create a collection of objet eggs that blend traditional jewellery-making techniques with some of the hi-tech materials you might find on a Chiron hypercar.
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The Royale Edition egg features a stunning carbon shell that’s cradled inside a sterling silver lattice, and the egg’s surface is also dotted with multiple dancing elephant motifs, a reference to a famous sculpture created over 100 years ago by Ettore Bugatti’s brother, Rembrandt.
But the best bit is hidden inside the egg: a hinged door reveals a miniature recreation of Bugatti’s Molsheim home complete with a sterling silver Type 41 Royale Esders, though Bugatti has yet to release any pictures of that party piece.
The carmaker’s official release is light on the numbers we all want to know, but according to the nft now, which carries an interview with Asprey’s Chief Creative Officer Ali Walker, the collection consists of 111 eggs that will be produced as physical artworks, each linked to its own NFT. Walker told nft now that the first hundred eggs will cost between $20-50k, while the remainder come with a much steeper $200,000+ price. That’s not far off what it would take to put an entry-level Lamborghini Huracan in your garage, but since Bugatti owners probably already have three of those as runarounds for the garden staff, that’s unlikely to put them off.
