Soon after Genesis acknowledged that it wants to introduce a slew of performance-focused EVs, the South Korean carmaker has filed a patent in the U.S. for the GT90 moniker. Could this be the name of a future sports car from Genesis?
The application was made with the United States Patent and Trademark Office on April 4, 2023. This isn’t the first time that the name ‘GT90’ has been trademarked by Genesis. In fact, it also filed to trademark the name in the U.S. back in 2017 but what’s particularly interesting about this latest trademark is that it specifies it is for “automobiles; sports cars.”
Genesis hasn’t stated which segments of the sports car market it wants to compete in but the brand’s head of product planning, Mark Choi, did recently state he wants the carmaker to “separate ourselves on the more high-performance side” and wants to develop what it refers to as “effortless powertrains.”
Read: Genesis Wants To Build Sexy, High-Performance EVs
There are three likely candidates for the first genuine sports car from Genesis. These are the stunning X Coupe, X Convertible, and X Speedium Coupe, three concepts with absolutely magnificent designs that could compete with the very best from BMW, Mercedes-Benz, and Audi.
It’s not just the recent GT90 trademark application that has us excited. Last year, the brand filed trademark applications for the names GT60, GT70, and GT80 in Cuba, hinting at some other names that it is considering for its future sports car range.
Nevertheless, it’s worth mentioning that just because Genesis has trademarked the name for use on sports cars, that doesn’t actually mean it will release one dubbed the GT90 – but here’s hoping…
