Ferrari’s next-generation models will feature integrated Samsung OLED displays, with the two companies signing a memorandum of understanding. This marks the latest move the Italian brand has taken to upgrade its in-car technology.
“In the luxury sector, elevating the client’s experience is key,” said Benedetto Vigna, CEO of Ferrari. “Through this strategic partnership with Samsung Display for the dedicated development of bespoke OLED technology display solutions, we will make a significant step forwards in the digital environment of our next-generation models.”
No financial details were shared as part of today’s announcement, nor a timeline, but Ferrari did highlight the South Korean tech company’s expertise in the field of slim, lightweight, curved OLED panels, adding that it would create custom solutions for its future vehicles.
Read: Ferrari Announces Partnership With Chip Manufacturer Qualcomm
“Based on our extensive expertise in OLED technology, we are poised to introduce cutting-edge display solutions that meet Ferrari’s exacting standards,” said JS Choi, President and CEO of Samsung Display. “We are certain that our collaboration with Ferrari will provide an exciting opportunity to apply our strengths to the supercar field and reinforce our position in the automotive OLED market, enabling us to reach ever new heights.”
The move is the latest championed by Ferrari’s CEO. Vigna joined the company in 2021, following a successful career in the tech sector. Formerly an expert in the world of semiconductor chips at STMicroelectronics, he was hired for his “understanding of the technologies driving much of the change” in the automotive industry, according to Ferrari Chairman John Elkann.
Last year, he set up a partnership with Qualcomm, an American chipmaker, whose Snapdragon chipset is an industry leader. The company was chosen for its ability to expand Ferrari’s “knowledge in digital technologies and web 3.0,” Vigna said at the time.
