April 1 fell on a Saturday this year, which meant that the April Fools’ Day press releases were pretty light this year. That’s not to say that nobody wanted to participate in the fun, though.
Honda, BMW, and VW all tried their hands at a little humor this year, but Subaru was the brand that tried to do it all. The Japanese automaker released not one, not two, but of what we know, at least three April Fools’ Day gags this year.
Subaru of America was the first one out of the gate this year, with a press release about granola that it released on Friday, a day before April started. The product was intended to poke fun at Subaru drivers’ reputation for being hike-loving nature fans.
Read: Subaru Is Open To The Idea Of A Compact Pickup – In Australia
On April 1, Subaru of New England then followed that up with a fake post about a new Baja. A pickup truck based on the Outback. Finally, today, Subaru in the U.K. released a walking shoe with “All-Heel drive technology.” The footwear supposedly has heels made of a spongy material to help it handle rough terrain.
Moving on, Volkswagen tried its hand at participating in April Fools after its calamitous Voltswagen stunt from 2021, with a fake product that actually sounds really cool. Volkswagen posted about nail polish colors that supposedly match the colors of its cars, which I think people would actually do, if given the opportunity.
Honda decided that the thing its drivers really want is some peace and quiet. It, therefore, posted about a “HUSH” mode, that was designed to drown out the noise of “young children, partners, in-laws, and colleagues.” It is supposed to feature white noise, whale songs, and elevator music as a more pleasant alternative.
Finally, BMW’s motorcycle division introduced something called “iFace.” Like Apple’s face ID, it is supposed to allow riders to start their motorcycle using nothing more than their face or, if they’re wearing a helmet, their retinas.
Did any of these ideas tickle your funny bone? Would you buy any of them if they were real products? Let us know in the comments below.
