Being successful in today’s automotive climate makes resting on one’s laurels a non-option. However, Chrysler has sold the same three models for half of a decade and one of them isn’t even available to the general public. Congratulations on assuming the role of CEO. How are you going to save one of America’s oldest brands?
This is the latest in a series of QOTDs surrounding how you would handle the job of leading an automaker. While some of those brands like Buick, BMW, or Alfa Romeo would’ve been a challenge, Chrysler might be the hardest nut to crack at this point. Its current position in the market seems to be between a rock and a hard place.
Today, Chrysler sells two main models, the 300 and the Pacifica. The former was a bombshell when it arrived back in 2003 at the New York International Auto Show. Over the next decade, it cemented itself into pop culture with dashing looks, above-average interior comfort, and a brutish SRT model. Between 2013 and today, it’s languished a bit without big major updates. At least it’s going out with a bang thanks to a 6.4-liter HEMI V8 with 475 hp (362 kW).
More: Chrysler Pacifica Gains Calm Cabin Package To Help Autistic Individuals
On the opposite side of the spectrum is the Pacifica which hasn’t seen a major refresh since 2017. Despite that, it’s still a very compelling minivan. Could it be that leaning into the family-hauler identity with a splash of fuel economy focus and luxury be the path forward for Chrysler?
That’s certainly worked for Lexus and don’t forget that the Voyager is still on sale too. That’s right, Chrysler technically makes two different minivans but the Voyager is only available as a bare-bones fleet vehicle. The 2022 Chrysler Airflow concept seemed to have that sort of luxury vibe about it, but it has been killed off in favor of a new STLA-based EV that will debut in 2024.
Perhaps Chrysler needs a different direction altogether though. You’re the CEO so you tell us. How are you going to save Chrysler and return it to its once lofty position?
