Chinese car manufacturer Lynk & Co has joined the ranks of companies adopting the innovative what3words navigation system, providing customers with an alternative to traditional systems such as Google Maps. Initially, this feature will be exclusively available to Lynk & Co’s European fleet, offering a different navigation experiences for their customers.
The what3words system has divided the world into 57 trillion 3-meter squares and each square has been given a unique combination of three words, forming its what3words address. For example, “game.iceberg.toolbar” directs to a specific area of beach in the small Swedish town of Sillen while “sorters.scored.stylists” directs to a car parking space at Stonehenge.
The system was designed to make it easier to input addresses into a navigation system. It also avoids the hassle of having to deal with street names frequently being duplicated, so much so that there are 367 Park Streets in California alone. The what3words system is available in 54 languages and also supports voice input.
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“We see a future where people are moving seamlessly between mobility solutions. This smooth move requires a digital-first approach to addressing,” Lynk & Co chief technology officer David Green said. “Our collaboration with what3words is heading in exactly this direction; inputting incredibly accurate locations in a simple way opens an entire new world of experiences for our members. For this reason, we will further expand our cooperation with what3words in the future and develop new fields of application.”
Read: Jaguar Land Rover Introduces What3Words Navigation Through OTA Update
Lynk & Co isn’t the first carmaker to implement the what3words navigation system. It is also used by Mercedes-Benz, Tata Motors (including Jaguar Land Rover), Lotus, and Lamborghini.
“The disruptive model that Lynk & Co is offering will switch up the automotive industry,” added what3words co-founder and chief executive Chris Sheldrick. “As a generation, we are far more connected and mobile than ever before, and so a company that is built on these inherent values will speak to a young, digital generation. By adopting what3words, Lynk & Co will create a new way for users to effortlessly explore some of the most exciting cities in the world.”
