Fiat is celebrating the 100th anniversary of its historic Lingotto factory in Turin, which will serve as an inspiration for the styling of its future models. The announcement was joined by a few teaser renderings showing interior and exterior features of future Fiat models.
Among the elements that will inspire the future range will be the elongated shape of Lingotto’s iconic rooftop oval track, the material lightness of the spiral ramp, and the large windows. The interior depicted on the teasers gives us an idea of the new styling language.
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The cabin incorporates many oval-shaped elements including the dashboard net, the steering wheel with an integrated digital instrument cluster, and what looks like a retractable tray on the front passenger’s side. The dashboard layout appears to be modular, with an infotainment screen and a plant slotting in the middle.
The seats look more like they belong to a concept than a production model, featuring wires on the back, a marble-like base, and a cylindrical headrest that doubles as a speaker. The rear bench seat is simpler, looking like a beach chair. The patterns on the floor and multi-colored components suggest that Fiat could make greater use of sustainable eco-friendly materials.
As for the exterior, we get to see a single rendering with pixel-style LED headlights dominating the front fascia, reminiscent of factory windows. The vehicle is likely a mockup designed to showcase the new feature, as the wheel integration and its homogenous form would be too futuristic for a production model.
In a celebratory video called “Shaping the Future”, Oliver Francois, Fiat CEO, talks with Ginevra Elkann, President of the Pinacoteca Agnelli, about the importance of the Lingotto factory for the Italian brand. The facilities opened on May 22, 1923, complete with the rooftop test track and the spiral ramp that leads to the ground. The building was reconfigured in the ’80s with shops, offices, hotels, and the Pinacoteca Agnelli which was recently renovated alongside the new “La Pista 500” roof garden.
At the end of the video, the CEO also hinted at the return of Fiat’s old four-stripe logo although we’re not sure if it will take the place of the main emblem or be used in parallel with the current Fiat lettering as part of the future marketing campaigns. Finally, Francois said that he looks forward to launching the “Lingotto-inspired” models at the same premises a year from now. Judging from earlier reports and announcements, those will most likely be EVs with a crossover stance.
