One of the coolest, and most innovative things about the original 1964.5 Ford Mustang is that it offered almost endless opportunities for personalization. It was virtually impossible not to build a Mustang that you liked, whatever your background, and 59 years later nothing’s changed.
Today Ford opened up the complete pricing and build website for the all-new 2024 Mustang, and let us in on how other Mustang fans across the U.S. are configuring theirs. And if the data proves one things it’s that the Mustang’s new Electronic Drift Brake has been a knockout success. A more sophisticated parking brake designed to replicate the functionality of the ones you see in pro drifter cars, it’s bundled in with the four-cylinder EcoBoost’s $3,475 High Performance Package and has boosted the uptake of that kit by a massive 50 percent versus previous years.
Related: Ford Halts 2024 Mustang Production Multiple Times To Address Quality Control Issues
The brake is also part of the $4,995 GT Performance Package on 480 hp (487 PS) V8 cars, which includes 19-in wheels, a Torsen differential and unique chassis tuning. The Performance Package was ordered by 22 percent of GT buyers, while 26 percent went for the Nite Pony appearance package that consists of black wheels, roof, mirror caps, rear spoiler and headlamp bezels.
Sadly, it seems that a ton of Mustang buyers want their cars to look mean and are keen to perform parking lot skids, not many of them want to row their own gears. Only 27 percent of people ordering a GT or 500 hp (507 PS) Dark Horse – the Mustangs that come with V8 power – also order their cars with a six-speed manual, the majority opting to pay extra for the 10-speed automatic alternative.
Dark Horse buyers are equally adamant about which is the optimum color choice for the range-topping Mustang, 39 percent of them opting for Blue Ember, while only 18 percent select Vapor Blue and 16 percent go for black. Among EcoBoost and GT buyers however, black is the most chosen color, although its percentage of the overall production run is barely higher, at 17 percent. Oxford White is the second favorite color option for EcoBoost and GT cars (13 percent) and Rapid Red takes third with 11 percent.
The 2024 Mustang lineup kicks off at $30,920 for the entry-level EcoBoost fastback, while a convertible with the same 315 hp (319 PS) 2.3-liter engine will set you back $39,020. The most affordable V8-powered GT stickers at $42,495 before options, but the V8 convertible is only available in Premium trim, meaning it costs $52,515 (versus $47,015 for a Premium coupe). Heading the range are the $59,270 Dark Horse and $63,265 Dark Horse Premium.
What does your dream 2024 Mustang look like?
