Next year, Acura plans to revive the ZDX name for their first-ever electric vehicle, and it was confirmed that a performance-oriented Type S variant will arrive later down the line.
Now, a new report asserts that the Type S line will cover more than just the ZDX, stretching to the rest of their EV lineup when it eventually arrives. As reported by Automotive News, the Japanese carmaker plans on extending the Type S line to include their future electrified efforts.
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“We feel like what we have available today, from the entry point all the way up, will sustain that performance-minded customer as we transition to electrified, with Type S as part of that structure,” said Emile Korkor, assistant vice president of Acura National Sales, to Automotive News.
Seeing as the ZDX will be the company’s first EV, it will also be their first EV to don the Type S designation. Given that, it will need to make a lasting impression to stand out in the inevitable sea of electric performance crossovers. To do so, Acura plans to distinguish their EVs from others by placing a greater emphasis on driving dynamics and character as opposed to just outright speed.
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“The last thing you want is a numb feeling in a car,” Korkor said. “You put the pedal to the metal and it goes great in a straight line, but what good is that in the street where you have speed limits? You can do all kinds of things with battery power, like how much you draw from that battery to generate performance, or how you tweak the suspension system. Those will be defining characteristics so you’re not in a sea of sameness.”
Acura’s parent company, Honda, is targeting North American EV sales in the order of 800,000 units by 2030, with 500,000 of those coming from Honda themselves and 300,000 being allocated to Acura and other subsidiaries. This will be kicked off by the Prologue crossover, Honda’s counterpart to the ZDX as well as Chevy’s Blazer EV.