A trio of trademarks filed with the German patent office suggest that BMW may be changing the logo of its soon-to-be acquired tuner, Alpina. The new logos will update the company for its new era, while also reflecting the pin striping that has defined the tuning house for so long.
The new logo is in some ways just a new font for the name, though it is distinctive enough that it will likely work as a brand insignia, too. The company’s name “BMW ALPINA” is spelled in all caps in a short and wide font.
The main feature of the new lettering can be found on the A, which will also act as a symbol representing the brand these documents first discovered by the i5 Talk forum show. In its first appearance in the Alpina name, the A’s leftmost vertical line is doubled, with the outer line rising up to a flat top, and the innermost becoming the horizontal section of the letter. On the second A, the letter is flipped horizontally.
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In addition to giving the name a style all its own, it is reflective of the style of pin striping that has long been used on Alpina vehicles, which frequently split into rhombus shapes before reuniting again. The letter A has been trademarked on its own, as has the brand’s full name, next to BMW.
Whether this new font will be used on Alpina vehicles (or simply as letterhead) remains to be seen. The subbrand’s modern vehicles present more than one opportunity to use these trademarks, though. At the back of the Alpina B8 Gran Coupe, for instance, there is a chrome badge, while at the front, the name is applied to the vehicle as a decal, which may be the perfect place to put the new logo.
Alpina has been around since 1965, tuning BMWs to make them faster and lately more luxurious, too. The tuning house is so closely associated with the German automaker that in 2022, BMW opted to buy the company, and will assume full control in 2025.
