A five-year-old boy died and his mother and sister were injured after a rented Lamborghini Urus, reportedly involved in filming a YouTube challenge, collided head-on with their Smart ForFour in Rome, Italy. Sources indicate that the driver of the Urus, Italian social media influencer Matteo Di Pietro, was in the midst of a stunt when the fatal crash occurred. The incident is still under investigation.

According to authorities, Di Pietro was one of five young men present in the blue Urus at the time of the crash. The group was participating in a social media challenge that required them to spend 50 consecutive hours inside the Lamborghini SUV. The challenge involved potential prizes for those who successfully completed it. However, the tragic crash has now shifted the focus, and all five individuals are now subjects of the police investigation.

Reports indicate that Di Pietro was allegedly “taunting” other drivers while speeding and attempting an overtake maneuver. In the process, he collided head-on with the car carrying a 5-year-old boy, his 4-year-old sister, and their 35-year-old mother. The boy died at the scene, while his sister and mother were rushed to the hospital with injuries. Their current condition is unknown.

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One witness who spoke to The Scottish Sun said, “Within a few minutes, many people came and there was a boy who was giving first aid to the child, trying to give him mouth-to-mouth resuscitation… I couldn’t get close because it was a gruesome scene.” The situation has quickly become a sensitive topic in the area.

Italy’s Deputy Prime Minister Matteo Salvini commented: “A five-year-old boy died just outside Rome, apparently a social media challenge involving five YouTubers in a Lamborghini was taking place and they crushed this child.”

“If you are a repeat offender and take a person’s life because you are a jerk behind the wheel, you don’t see your license for the rest of your life, it’s not like I suspend it for a few months,” Salvini added.

One of the individuals in the Lamborghini, influencer Vito Loiacono said on his Instagram page that “The trauma I am experiencing is indescribable. I just want to say that I have never been behind the wheel and that I am very close to the victim’s family.”

According to Italy24, investigators are currently searching the phones of the men in the Lamborghini for additional evidence and attempting to determine how fast the super SUV was going when the crash happened.