Maserati has just launched an exclusive new membership program open to fans and owners alike dubbed Tridente. The program offers three membership tiers and will include exclusive editorial content, Maserati exclusives, cultural encounters, curated driving experiences, and international events through a smartphone application.
The first tier of the Tridente program is known as Blu and is available to all Maserati fans and enthusiasts. These members will have access to exclusive editorial content on the app and receive previews of special merchandising collections.
Next is the Platinum tier that is available exclusively for Maserati clients, including owners of the GranTurismo, MC20, and MC20 Cielo Spyder. These members can enjoy private tours of the Modena factory, will receive invitations to local cultural experiences, personalized genuine accessories, early access to limited edition car collections, and curated travelogues for some of the world’s most scenic driving routes.
Read: 2024 Maserati GranTurismo PrimaSerie Launch Edition Arrives In U.S. This Summer
Then there is the Diamond tier. This level is only offered to owners of the track-only Project24 and GT2 race cars. Maserati will offer these members a curated selection of luxury experiences, including a Fuoriserie private consultation with head of design Klaus Busse. They will also receive invitations to various sporting and racing events, including Formula E races and the Monterey Car Week.
“Luxury is becoming more and more about experiences, and our role at Maserati – beyond the excellent quality of our cars – is to craft with our passion and creativity experiences that immerse our consumers in our Italian heritage made of performance, innovation and design,” Maserati chief executive Davide Grasso said. “The Tridente membership program is a movement in which we want to create unbreakable bonds between Maserati, our passionate fans, and our loyal clients by creating bespoke experiences centered around them, exclusively available through our Maserati Tridente app.”
While the Maserati Tridente app is already available in various markets, the larger Tirdente membership program will first debut in Italy and China before expanding to North America in the second half of 2023. The program will then launch in the rest of Europe and Asia in 2024.
