Ram has finally showed off what it is planning for the South American pickup segment, with its final video in the series about the upcoming 2024 Rampage. The new video officially confirms the selection and discusses the history of the name, while also revealing what the new Ram truck will look like.
The small truck segment is heating up around the world, and with the Rampage, Ram wants a piece of that pie. Although it has only released a small number of photos, and in most of them the truck is in shadows, much of the design is revealed in the final video released ahead of the truck’s full unveiling.
With a big front grille, C-shaped DRLs, and boxy, yet muscular lines, the new Ram Rampage looks set to impress. Meanwhile, at the back, the taillights almost look like America’s star-spangled banner – a curious choice for a truck primarily directed at the South American market.
Read: The Interior Of Ram’s 2024 Rampage Pickup For South America Looks Impressive
Behind The Name
In addition to revealing the truck’s appearance, Ram officials also spoke about the name “Rampage.” A historic one for the brand, CEO, Mike Koval Jr. explains that it speaks of power and courage, two qualities he hopes will be associated with the truck. Previously, Dodge had used the Rampage name for a small, 2-door unibody pickup truck made from 1982 through 1984 before restructuring it for a 2006 concept truck.
In previous videos shared as part of this campaign, Ram revealed that the truck will have a 10.25-inch infotainment screen that uses Uconnect 5. A digital instrument cluster will also be available for the truck, the video revealed.
The automaker promised that the Rampage would be filled with fine materials, such as suede-like door cards and details, as well as leather seats. A rotary gear selector will further lend the truck an air of premium quality.
More: New Fiat Titano Pickup Teased For South America As Peugeot Landtrek’s Sibling
Slightly less impressive, but no less functional, the Rampage will be powered by Stellantis’ 2.0-liter, four-cylinder ‘Hurricane 4’ gasoline engine. Shared by the Jeep Wrangler, it makes 270 hp (201 kW/274 PS) and 295 lb-ft (400 Nm) of torque in that SUV. However, specific performance figures for the Rampage have not been disclosed by Ram at this time.
Full details, and a formal unveiling, are expected later this year.
