Dodge has launched a new marketing campaign titled “IN//OUT,” aiming to establish a connection between the American brand and its European audience. The campaign seeks to bridge the gap and foster a deeper bond between Dodge and its European customers.
In a series of four episodes that will be published on YouTube, Swedish racer Ida Zetterström will travel around Europe to meet four Dodge owners and enthusiasts, and see if they can join the “Brotherhood of Muscle”. As we can see on the official trailer, the series will include a lot of driving on European roads and tracks.
Zetterström was selected as the primary star and presenter of the campaign due to her role as a suitable representative of Dodge’s expansion to Europe. With two FIA Top Fuel European Championships and a Super Street Bike class championship in Scandinavia, she brings a drag racing pedigree to the brand’s image.
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According to the company, the ‘IN’ part of the name refers to the “Incredible, Inspiring, Inimitable, and Incomparable” characteristics of the Challenger and Charger. In a way, the IN//OUT campaign is similar to the Last Call tribute although it focuses on “different keys” which are better suited to Europeans.
As a refresher, Dodge’s Last Call started in March 2023 as a goodbye to the HEMI-powered Charger and Challenger which will go out of production by the end of the year giving way to an electrified future.
The swan songs of Dodge’s ICE-powered models include the Challenger Shakedown, Charger Super Bee, Challenger and Charger Scat Pack Swinger, Charger King Daytona, Challenger Black Ghost, and Challenger SRT Demon 170. Setting aside the US-specific Charger King Daytona and Challenger SRT Demon 170, the other special editions will also be available in Europe.
