Lexus and Toyota have come out on top in a survey from the National Automobile Dealers Association (NADA) that asks dealers how they feel about the brand they represent. For the first time, Cadillac also broke into the top 10.
The survey aims to determine the relationship between manufacturers and dealers and is conducted twice a year. The most recent winter survey showed that Lexus and Toyota retained their No. 1 and No. 2 positions. Dealers are also asked to rate their performance with a carmaker’s performance and the company’s willingness to consider and incorporate their feedback.
Rounding out the top 5 were BMW, Porsche and Honda while the remaining carmakers in the top 10 were Subaru, Kia, Mazda, Acura, and Cadillac. In claiming 10th, Cadillac surpassed Audi for dealer satisfaction, Auto News reports. Interestingly, the top 5 from the recent winter survey were identical to those in the summer 2022 survey.
While speaking with Auto News about the results, vice president of Cadillac North America sales, service, and marketing Eric Cunningham said he was happy to see how the company ranked in the latest NADA survey.
Read: Ford Dealers Might Have Too Many Mach-Es And Not Enough Buyers
“Cadillac views our dealer network as a business advantage and a critical part of the retail and relationship chain with customers,” he said. “Therefore having constant and transparent communication with our dealer council and network remains a top priority for the brand. We are pleased with the NADA survey results as it validates the importance of this partnership.”
Results published from the NADA’s summer 2022 survey placed Lexus first ahead of Toyota, BMW, Porsche, Honda, Kia, Subaru, Mazda, Acura, and Audi.
