The Atelier customization program from Alpine has been updated with three new livery options for the popular A110 sports car, one of which commemorates the car’s recent appearance at the Pikes Peak International Hill Climb.
The three new liveries start with ‘French Signature.’ It is the simplest of the three and includes a tricolor line running over the hood and roof with the colors of the French flag. Additionally, Alpine has incorporated the Snowflakes motif used by its Formula 1 team and bathed the roof in a large ‘A’ arrow. A110 customers will be able to order the new livery for €1,500 ($1,654).
Alpine’s second new livery is known as ‘Racing Heritage.’ This livery includes a large double white stripe running along the hood, roof, and rear decklid with a large ‘55’ on the hood in reference to 1955, the year that Alpine was founded by Jean Rédélé. Like the French Signature livery, it too retails for €1,500 ($1,654).
Read: Alpine A110 S Enstone Edition Gets Carbon Trim From F1 Team’s Kilns
Last but not least is the ‘US Racing 2023’ livery. This livery replicates the one worn by the one-off A110 built for last month’s Pikes Peak International Hill Climb. That car had quite a successful outing, finishing on the podium, so it’s little surprise that Alpine is celebrating by bringing it to the road. The livery can be applied to A110 models painted in either Glacier White or Iridescent White and costs an eye-popping €8,000 ($8,824) including VAT.
Alpine will market the three liveries in most countries where the brand operates.
The French brand has ambitious plans for the future. Indeed, the company hopes that by the year 2030, it will be producing seven all-electric vehicles and enter key markets including the United States. These vehicles will be underpinned by the new Alpine Performance Platform (APP) and will include a hot hatch version of the Renault 5 EV, a C-segment crossover GT, a new-generation A110, a four-seat sports coupe, and two mystery D- and E-segment vehicles, one of which will rival the Porsche Macan and another aimed at the Porsche Cayenne.
