Tesla is continuing to thrive across Europe and in addition to the Model Y being the best-selling passenger car in the first half of this year, the brand’s total market share has almost doubled since the first half of 2022.
This year, Tesla has sold a total of 185,238 vehicles in Europe. This represents a 117% increase from last year and has seen its market share rise from 1.53% to 2.82%. The gains in market share can be largely attributed to the increased availability of Tesla cars as well as recent price cuts.
In June, the Model Y again topped the sales charts in Europe as it had previously done so in November, December, February, and March. It continues to prove particularly popular in Norway where almost 1 in 4 new cars registered were Model Ys. A total of 136,564 Model Ys have been sold in Europe this year, placing it ahead of the Dacia Sandero with 123,408 sales, the VW T-Roc with 111,692, the Peugeot 208 with 105,699, and the Opel/Vauxhall Corsa with 105,637 sales.
Read: Tesla’s Model Y Is Crushing It, Becomes Europe’s Best Selling Model In First Half Of 2023
Overall new car registrations in Europe were strong in the first half of this year. Indeed, an additional 976,000 vehicles were registered in the first half of 2023 compared to last year, totaling 6.56 million units. June was also strong with 1.26 million registrations compared to the 1.06 million registrations of 2022.
Tesla isn’t the only car manufacturer benefiting from a surge in popularity in Europe. MG’s sales have also jumped 128% in H1 2023 compared to H1 2022 to a total of 104,293 units, meaning it outsold the likes of Cupra, Mazda, Mini, Suzuki, and Jeep. Jato Dynamics says that the popularity of the new MG 4 has contributed to the brand’s impressive sales increase.
“MG is using both the notoriety of the brand in the West, and the competitiveness of the Chinese market, to its advantage,” Global Analyst at Jato Dynamics Felipe Munoz described. “Its appealing, modern, and affordable electric cars in both Western and Eastern markets is a good showcase of how Chinese manufacturers can gain more traction and shift perceptions of their products.”
