Bentley created a one-off Continental GTC that took part in the 2023 Manchester Pride in the UK supporting the cause and a group of Bentley LGBTQ+ employees.
The Continental GTC from the Heritage Collection was wrapped in a special livery penned by Bentley designer Rich Morris. The rainbow-themed wrap features all six colors of the Pride flag, expressing the automaker’s ongoing support for the LGBTQ+ community. The intersecting stripes create a diamond pattern – similar to the characteristic quilt patterns found in Bentley interiors. Furthermore, the vehicle has #Beproud stickers on the doors and #BelongingAtBentley lettering on the tailgate.
More: Conservatives Are Going After Ford’s Very Old, Very Gay Raptor
The donor Bentley Continental GTC combined a red interior upholstery with a cool white exterior serving as a base for the colorful livery. Rich Morris, CGI Artist & Designer at Bentley said that his goal was for “anybody who sees the Continental GTC, no matter what their knowledge of the LGBTQ+ community” to “instantly understand what the car stands for”.
The luxury convertible joined this year’s parade with a group of 75 LGBTQ+ Bentley employees, their partners, and allies who are linked to the Bentley network. The participants can be seen wearing branded colorful shirts, matching their backpacks and flags. With similar actions, the Crewe-based automaker hopes to “create a culture where all employees feel comfortable bringing their true, authentic selves to the workplace”.
The Manchester Pride is one of the largest events of its kind in the UK, celebrating the progress made in terms of “solidarity and advocacy for LGBTQ+ rights”, while continuing to raise awareness against discrimination. Besides Bentley, other automakers that are actively supporting the LGBTQ+ community include Ford and Skoda.
