The Citroen Ami electric heavy quadricycle proved to be a sales hit for the French automaker but that doesn’t stop them from finding new ways of promoting it to the public. The latest marketing stunt from Citroen UK is a gold-wrapped Ami that will tour large cities, trying to attract the attention of bystanders next to supercars and other exotics.
The one-off Citroen Ami with the eye-blinding gold livery was unleashed in the center of London, photobombing much more expensive and attention-grabbing vehicles.
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Among its victims showcased in Citroen’s official gallery, we can see the Ami posing next to supercars from Ferrari (488 GTB, F8 Tributo, Roma, Portofino M, and 430 Stradale) and from Lamborghini (Huracan Sterato, Huracan Performante, and Murcielago). The brave EV also spotted ultra-luxurious offerings like the Rolls-Royce Phantom Drophead Coupe and the Bentley Mulsanne, as well as a very expensive classic – the Aston Martin DB5. Finally, it drove next to large SUVs like the Mercedes-AMG G63 and a camo-wrapped Land Rover Defender, showing that size doesn’t matter when it comes to turning the heads of unsuspecting Londoners.
Following its official photoshoot, the supercar-jealous Citroen Ami will embark on a UK tour. Besides the pictured example, Citroen will present 7 Ami units wrapped in bespoke liveries created by Jenni Sparks to honor the local landmarks of each city. The tour includes London (Aug 18), Bristol (Aug 21), Cardiff (Aug 23), Manchester (Aug 25), Liverpool (Aug 30), Newcastle (Sep 1), and Edinburgh (Sep 4). Those who will visit the Ami Hubs in the aforementioned cities can scan a QR code and enter a competition to win one of the 7 wrapped EVs.
Despite having a top speed of just 28 mph (45 km/h) from the 8 hp (6 kW / 8 PS) electric motor, the company calls the Ami the “Perfect Supercar for the City”. Marketing blurbs aside, the only things where a heavy quadricycle beats supercars are pricing and parking convenience. Also, unlike the gas-guzzling exotics, the Ami will be able to enter the clean air zones of the future although you can do the same thing in any EV or PHEV model.