So it’s true. Nissan will kill off its full-size Titan pickup at the end of the 2024 model year. We’ve reported previously on rumors of the Titan’s impending demise, most recently in June of last year, but this week a source sent us an internal company document proving that production at the Canton, MO, plant is coming to an end. We reached out to Nissan who confirmed the news.
“Production of the Nissan Titan is scheduled to end summer 2024 at our Canton plant in Mississippi,” Nissan said in a statement to Carscoops. “Under Nissan’s Ambition 2030 vision of an electrified future, we are accelerating the process of transforming the Canton plant with the latest in EV manufacturing technology. This will support production of two all-new, all-electric vehicles. There will be no workforce reductions due to this action.”
Though the news will be met with concern by workers at both the Canton plant and the Decherd, TN, facility that builds engines for the Titan, Nissan’s original leaked document also reiterates the official stance that “there will be no job reductions” at either site. The memo does however, concede that there will be some job reassignments in the future.
Related: 2024 Nissan Titan Drops Base Model, Now Starts $6,000 Higher Than Last Year
Nissan introduced the Titan in 2003 with ambitions of selling 100,000 units a year in the U.S., and sales were initially quite strong, reaching almost 87,000 in 2005. But demand has waned in the years since, falling to 52,924 units in 2017, and slumping to 27,406 in 2021, representing just 1.3 per cent of the full-size pickup market. Though Nissan spent a reported $230 million updating the truck for 2019 with new styling and a more powerful V8 engine, the Titan has struggled to establish itself as a desirable alternative to big-selling pickups form Ford, Chevrolet, GMC and RAM.
The automaker announced the 2024 Titan lineup earlier this week, revealing a simplified range that no longer included the base Titan S King Cab 4×2. The entry-level Titan is now the SV Crew Cab 4×2, whose $47,665 (inc $1,895 destination) price means the most affordable Titan now costs $6,170 more than it did in 2023. If people didn’t want to buy it in 2023, that move isn’t going to do anything to help sales.
